Wednesday, April 27, 2016

Trump Book Now on Sale!


Trump and the Populist Revolt is now available, at both

Amazon's Kindle Store

and at

Nook Books.

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An excerpt, from a chapter called "The Star":

I have little doubt that Donald Trump perceives the position of President of the United States differently from any other candidate. Differently from most media people. Donald Trump is living fully in the 21st century.

In the HyperMedia Age, the President is akin to a front man of an organization. The spokesperson for a product. The quarterback "face" of a football franchise. The value of that stock or product or franchise depends heavily on that face. On the so-called "top guy." The President represents the brand "America." The strength of his-or-her persona brings with it subliminal benefits.

America has had "stars" as President before. Strong, dynamic figures-- beginning with the first President, George Washington. Washington wasn't by any means the smartest or sharpest of the Founding Fathers. What he had was presence and bearing. He looked great on a horse. He looked like a leader-- and so gave the weak, fledgling nation instant credibility on the world stage.

Other Presidential stars have included Franklin Roosevelt, John Kennedy, and Ronald Reagan. There may never have been quite the star, however, as Donald Trump could be.

For starters, he was already a huge media figure before he began his campaign. He's carefully crafted his persona to exude simplicity combined with strength. He's shown he's a take-no-shit kind of guy. The American public instinctively likes this. The rest of the world respects this.

Wednesday, April 20, 2016

"The Trump Phenomenon"

(An excerpt from the upcoming e-book, Trump and the Populist Revolt.)
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Few expected Donald Trump to fare so well. Probably not even The Donald himself planned on this level of support-- he was likely merely doing a little brand boosting. But his unfiltered statements reflected a public mood. His campaign quickly caught on.

In hindsight, Trump's success isn't completely surprising. His campaign marks the introduction of advanced marketing techniques into the creaky world of politics. When Trump said of his opponents-- and of politicians and government-foundation bureaucrats in general-- "These are very stupid people," he was right. The not-so-bright political mandarins have spent hundreds of millions of dollars trying to defeat Trump. He's run a streamlined campaign with a small staff, fueled by free media.

Donald Trump realized you can bypass the rules of the game by ignoring them. The way to the top proved to be not via meticulously-created, strategy-crafted expensively top-heavy political machines full of experts and armies of paid party loyalists. Trump found a shortcut. He demonstrated the importance of story and the primacy of mass media.

Contention? Controversy? Nonstop outrageous statements? This kept the "Trump" name-- already a renowned brand-- in front of, well, everybody living outside a cave. No individual has ever so dominated social media, particularly twitter. Trump did it not with a planned-out strategy a la the Obama campaign in 2008, but as a natural happening.

Donald Trump is a master buzz creator. To find his like you'd have to go back to Brian Epstein of England, in 1963. Trump set off sparks that turned into a nuclear chain reaction. Buzz feeding on itself. The infection of publicity.

Maybe Donald Trump would be a terrible President. Maybe not. What he's proved to be is the all-time best at generating publicity.

The hope, if he IS elected, is that he puts his genius for business and PR to the service of his country. Brand America. If it happens, it will be a wild ride. A substantial portion of the American public are willing to take that ride. For many Americans, life is on a downtrend. The national stagnation has become unfulfilling. If there's a chance for America to become "great again"; for us to experience renewed American prosperity, many citizens are willing to wager on that opportunity.

Friday, April 15, 2016

"The Huffington Statement"

(Excerpt from the upcoming ebook, Trump and the Populist Revolt. This is taken from the "Anti-Trump" section which looks at the enemies of the Donald Trump candidacy.)
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All establishment media conservative and liberal have become hysterical over the rise of Trump. One of the most hysterical has to be the Huffington Post website. They put a disclaimer about Donald Trump after every Trump article they post-- as if he's a comic book supervillain:

"Donald Trump is a serial liar, rampant xenophobe, racist, misogynist and birther. . . ."

That Huffington puts this after every Donald Trump article-- they run articles about him several times a week-- makes them like an ancient Roman Senator who ended his every speech with the phrase, "Carthage must be destroyed!"

It's a robotic thing to do-- a sign of people who've stopped thinking. The statement's an ideological shortcut which affirms their rigid view of reality. It allows them not to think. More than this, it tells their readers not to think.

They may as well be honest and give the shortened version:

"Trump must be destroyed!"

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